UPDATE:
Finish The Clone Wars has
achieved its mission.
I thank you all for your
support after all these years.
I also thank the hardworking
team at Finish The Clone Wars.
a very special thanks to Sal,
founder of FTCW.
New Page:
After our success, the team
disbanded. my name is Alec,
I have taken ownership and
have rebranded to..
"The Star Wars Garrison"
Finish The Clone Wars will
remain a legacy page and our
history honored, and
respected.
May The Force Be with Us, Always.
Disney’s tactic and domination in the marketing field are unmatched.
Look no further than Disney’s Marketing for the Star Wars:The Force Awakens. Disney had memorabilia for anything and everything you could think of. This ability to craft up merchandise around a global franchise at such widespread and quick rate allowed for them to collect profits in a substantial amount.
From the Moltey Fool Article: Why Buying Star Wars and LucasFilm Is the Best $4 Million Disney Spent: ​
Disney has smartly tapped into the nostalgia many parents likely feel when it comes to Lucas' universe. It made buying new Star Wars toys an event, which kicked off Sept. 4, dubbed Force Friday, when it launch the first batch of Force Awakens merchandise.
That day alone Star Wars merchandise sales are estimated to have neared $1 billion.
Overall, Star Wars merchandise sales could reach a potential $5 billion in the first year after the release of The Force Awakens, which could result in $500 million in licensing and retail revenue for Disney; these predictions were made before the film was on its way to being the biggest movie ever
Yet this is not the only analysis of Disney’s reign in marketing.
Forbe’s article: For Disney, Biggest Payoff Won’t Be At The Box Office would talk about "...the success behind Disney’s triumphant dominance with Star Wars that has overtaken modern media and interests."
Analysts predict Star Wars merch will generate some $3 billion in sales in 2015, and $5 billion over the next 12 months.
In addition, Marty Brochstein, Senior Vice President of Industry Relation and Information for the International Licensing Industry of Merchandiser Association would remark on the momentous feat that has been achieved from their release of The Force Awakens:
“Since its introduction in the late ’70s, Star Wars has been one of the biggest franchises for licensed products in the entertainment business. But to my memory, the level of activity surrounding this film launch has never been seen in Star Wars history or with any other movie franchise.”
NYpost article: How Much Money Is Star Wars Going To Make Disney? states:
"Maybe “Star Wars” creator George Lucas should have held out for more money."
Goldman Sachs entertainment analyst Drew Borst’s forecast for the film breaks down into $1.95 billion in global ticket sales and $6 billion in merchandise sales next year
And that’s just the first new film in the franchise. Disney plans to release five more “Star Wars” movies after this.
We estimate Star Wars consumer products sales of $6 billion in FY16, double the sales when Disney acquired Lucas in 2012
Sources:
Reason #12: Disney has the Marketing Capacity
